Entry into force of this Directive, which repeals and recasts the Directive 2002/92/EC of the European Parliament and of the Council of 9 December 2002 on insurance mediation. This new Directive covers the entire insurance distribution chain, i.e. insurance and reinsurance undertakings as well as all intermediaries, including agents, brokers, “bancassurance” operators, travel agents and car rental companies. It seeks to improve retail insurance regulations, establish the conditions necessary for fair competition between distributors and strengthen policyholder protection.